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Frequently Asked Questions

A Guide to White-Label PPC Management

 

I have a lot of white-label PPC management clients. Over the years, I’ve spoken to and emailed hundreds of local marketers, consultants, SEOs, marketing companies, and design agencies looking for a solution to outsource their PPC management.

I’ve decided to document all of my most frequently asked questions into one definitive guide in order to make selecting and working with a white-label PPC management company as easy and effortless as possible. 

  • I can be as hands-on or off as you need. I am more than happy to conduct the whole on-boarding process, reporting etc – it’s up to you 🙂

If your client is new to Google Ads you can create a new account for them here. Alternatively, you can leave it to me 🙂

When you log into your client’s Google Ads account you will find their customer ID number under your clients name in the top left of the page. See below…

An MCC is a super convenient tool Google gives you to manage and view multiple Google Ads client accounts from one single location/view. MCCs make managing multiple accounts much easier, faster, and more efficient.

Here are instructions on how to set up an MCC account. →

Once you set up your Google MCC, you will start adding clients to that dashboard. I will request access to your MCC via OUR MCC so we can view and manage your client campaigns. This permission setting takes under 1 minute to get set up.

Shoot me an email or give me a call with any questions and I’ll get you sorted out. I can even take screenshots or videos if need be from within the account to show the client to make explaining everything a heck of a lot easier. Most times a quick screenshot or a 30-second screencast video can cut right to the chase and take the place of a 15-minute conversation with your client.

Below is just a short “hit list” of PPC management services that will be addressed and worked upon on a frequent basis for your campaigns.

I am not one of the “trendy” PPC companies that churn and burn clients, I wanna keep you around!

Here’s some of the work I’ll be providing you:

  • Creating targeted Google search engine marketing campaigns with the specific purpose of only driving a high ROI.
  • Creating multiple, highly targeted ad groups by analysing the different products/services offered by the client.
  • Monitoring and adjusting bid strategies based on performance across ad groups and keywords.
  • Creating multiple effective ads for every ad group and tuning the ads for performance.
  • Analysing your industry, understanding the end user needs/wants, and creating effective ad copy from users’ pain points.
  • Adding ad group-level keywords based on raw search query conversion data.
  • Creating Adgroup level Negative Keywords.
  • Monitoring your Google Ads PPC performance by analysing Google Analytics conversion data so we can make better data-based optimisations to tune the search campaigns to run more efficiently.
  • Decreasing the CPL (cost per lead) while increasing the campaign’s lead volume.
  • Implementing A/B multivariate testing and other conversion optimization tactics for clients’ landing pages.
  • Reducing client wasted ad spend by removing irrelevant keywords from the search query keywords, a continuous process of adding/removing positive and negative keywords.
  • Ad extension optimizations. Cut what’s not converting, increase what is converting.
  • Improving CTR continuously.
  • Device bidding optimisations. Increase or decrease device bids based on what’s converting and what is not.

Well, first off, congrats on the new client!

I can either do the onboarding for you or if you prefer…

Here’s a list of info you will need to get your client on-boarded.

  • Your client’s Google Ads Customer ID number. (If they are new see above for help setting up an account.)
  • Business name
  • Clients name
  • Website URL
  • Niche we will be targeting ads for
  • Geographic area we will be targeting. This can be a town, city, county, country, etc. It can even be a radius around a specific location.
  • Email address to send leads to from the landing page
  • Phone number to send calls to from the tracking number. We suggest always having a live person answer these calls.
  • Monthly ad budget
  • Ad Schedule – what days of the week, times of the day, are they open for business
  • Any other pertinent info we should know – i.e.: types of services in their niche they do not want to target
  • Yes, the audits/reports that we send to clients will be white-labelled with your logo.

  • Certainly! I offer different levels of service frequency for account checks and optimisations based on your preferences. Whether you prefer monthly, bi-weekly, or weekly account maintenance, I can tailor our services to meet your specific needs. Rest assured that we will provide regular and proactive audits and optimisations to ensure the best possible results for your account.

  • Absolutely! As a client receiving our Google Ads Management Services, you will have the privilege of adding the prestigious Google Partner badge to your website. This badge serves as a symbol of my expertise and proficiency in managing Google Ads campaigns. By showcasing the Google Partner badge, you can instill confidence in your website, visitors, demonstrating that you are working with a trusted and certified partner who has met Google’s stringent standards. It adds credibility to your business and enhances your reputation in the online advertising industry.

  • Certainly! As a client of our Google Ads Management service, you have full permission to use and showcase my case studies as needed. These case studies highlight my successful track record and demonstrate the effectiveness of my strategies and campaigns. By utilising my case studies, you can present tangible evidence of your expertise to your potential clients or stakeholders, showcasing the positive results I have achieved for previous clients. This can help build trust, credibility, and confidence in your own Google Ads management service, further distinguishing you in the market and attracting new clients.

  • No, I do not outsource ANY of my services. This allows me to maintain full control and offer complete transparency in my Google Ads Management service. You can trust that it is only me that handles every aspect of your campaigns, ensuring the highest quality and tailored solutions for your needs.

  • No, there is no minimum budget requirement for me to work with clients. I am flexible and can effectively manage Google Ads campaigns with budgets ranging from £100 to £50,000 per month. I adapt my strategies to maximise results regardless of the budget size, ensuring value and success for every client.

  • Absolutely! I believe in full transparency, which is why you will have complete access to your Google Ads accounts. I understand the importance of keeping you informed and involved in the process. By providing access, you can monitor campaign progress, review performance metrics, and actively participate in decision-making. Your insights and feedback are valuable to me, and together we can achieve optimal results for your campaigns.

Take your business to the next level with a marketing agency that actually delivers.

Pricing

EVERY PLAN COMES WITH AN EXTENSIVE COMPETITOR SCAN AND FULL ACCOUNT ANALYSIS/AUDIT
STANDARD
Monthly
£49
Google Ads Management
Checked Monthly
Full Campaign Set Up / Review
Keyword Review
Ad Review
Quality Score (Keywords & Ads)
Bid Optimisation – Audience & Demographic Targeting
Conversion Action Checks
Location Targeting
Campaign Goal Settings
Quality Control
Recommendations Tab
Detailed Monthly Report
Get Started!
PRO
Monthly
£99
Google Ads Management
Checked Every 2 Weeks
Full Campaign Set Up / Review
Keyword Review
Ad Review
Quality Score (Keywords & Ads)
Bid Optimisation – Audience & Demographic Targeting
Conversion Action Checks
Location Targeting
Campaign Goal Settings
Quality Control
Recommendations Tab
Detailed Monthly Report
Get Started!
ULTIMATE
Monthly
£149
Google Ads Management
Checked Every Week
Full Campaign Set Up / Review
Keyword Review
Ad Review
Quality Score (Keywords & Ads)
Bid Optimisation – Audience & Demographic Targeting
Conversion Action Checks
Location Targeting
Campaign Goal Settings
Quality Control
Recommendations Tab
Detailed Monthly Report
Get Started!

Take your business to the next level with a marketing agency that actually delivers.