Keyword Search Review

Search Term Audit (add extra negative KWs)

  • add extra negative KWs to stop unrelated searches
  • add extra long tail search terms

Identify keywords that are not performing well.

  • Keywords with a high CPC compared to the account average
  • Keywords which have a high cost per conversion compared to the account average
  • Keywords with a status warning (low search volume, below first page bid, rareley shown due to low quality score)

Review match types

  • Are there keywords which can be added as phrase or exact match

Auction Insights Report

  • Are there new competitors or have competitors increased their spend

Keyword status

  • Do any keywords have a ‘below first page bid estimate’ warning
  • Do any keywords have a ‘rarely shown due to low quality score’ warning
  • Do any keywords have a ‘low search volume’ warning

Leave a Reply

Your email address will not be published. Required fields are marked *