faqs

Keyword Search Review

Search Term Audit (add extra negative KWs) add extra negative KWs to stop unrelated searches add extra long tail search terms Identify keywords that are not performing well. Keywords with a high CPC compared to the account average Keywords which have a high cost per conversion compared to the account average Keywords with a status …

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Ad Review

Review Ads by Ad Group Identify Ads with poor performance by conversion rate Identify Ads with poor performance by low quality score Identify Ads with poor performance by low CTR Review Ad Strength: Add or update until we get a Good or Excellent score Complete Ad Copy Spilt Testing Testing the best performing headlines & …

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Quality Score (keywords & ads)

Identify Keywords and Ads that have a low Quality score. changes to ad copy to help with KW targeting and quality score landing page updates to help with KW targeting Google Analytics checks to review bounce rate and average session time/

Bid Optimisation – Audience & Demographic Targeting

Search for possible bid optimisations to improve performance, under dimensions: Hour of the day / Day of the week Demographics by: age, gender, income, location Audiences Review new potential new audiences to add

Location Targeting

Identity searches from non targeted location (and exclude locations)  Review location performance and add bid optimisations (if required)

Campaign Goal Settings

Is current campaign goal still the best option  For CPA Goal: is this higher than the current performance. (If actual CPA is lower than CPA goal the CPA goal should be reduced) Has your number of conversions stalled. (if no other reason can be found test another campaign goal)